About us
Better nutrition starts with understanding.
We make thoughtfully formulated food for dogs and cats, designed around the needs of pets at every stage of life.
Ingredient preparation. Whole-food ingredients arrive and are washed, sorted and prepared before they ever reach a recipe.
What we believe
We believe better nutrition starts with understanding what pets need to thrive. Our products combine quality ingredients with purposeful nutrition, with a focus on healthy aging, mobility and digestive health.
That focus shapes what we make and what we leave out. Rather than filling a shelf, we build a small number of complete diets around the things owners tell us they worry about: a cat who is eating less than she used to, a dog who hesitates at the stairs, a week decided by a sensitive stomach.
Our food is made at our own plant in Owatonna, Minnesota, where every production lot is tested before it leaves.
At a glance
- Food for dogs and cats
- Healthy aging, mobility and digestive health
- Made at our own plant in Owatonna, Minnesota
- Every production lot tested before release
- Offices in Minneapolis
How we work
Four things we hold to.
They are simple, and they decide most of the arguments we have about a recipe.
Quality ingredients
Named animal proteins first, short ingredient lists, and nothing in the bag we would struggle to explain.
Purposeful nutrition
Every recipe is built for a job: healthy aging, mobility, digestion. We would rather make fewer foods and make them well.
Made in Minnesota
Our food is made at our own plant in Owatonna, where every production lot is tested before it leaves.
Careful with claims
We describe what our food supports. We do not make claims about treating or preventing disease, and every claim is reviewed before it is published.