/* North Kettle Pet Co.
   Editorial, print-ish layout: hairlines instead of shadows, a warm paper ground,
   one accent used sparingly, and photography treated as a consistent set. */

:root{
  --paper:#F4F3EC;
  --paper-2:#E6E6DC;
  --ink:#141A16;
  --ink-2:#495450;
  --ink-3:#828C86;
  --deep:#133227;
  --deep-2:#0B241B;
  --accent:#8C6A1A;
  --brass:#C9A447;
  --rule:#D5D4C7;
  --rule-strong:#BBBAA9;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Instrument Sans","Helvetica Neue",Helvetica,Arial,sans-serif;
  --pad:clamp(20px,5vw,72px);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font:400 18.5px/1.6 var(--sans);letter-spacing:-.003em;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
/* paper grain — keeps flat colour from reading as a template */
body::before{
  content:"";position:fixed;inset:0;pointer-events:none;z-index:0;opacity:.045;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='180' height='180' filter='url(%23n)'/%3E%3C/svg%3E");
}
main,header.site,footer.site{position:relative;z-index:1}
img{max-width:100%;display:block}
a{color:inherit;text-underline-offset:3px;text-decoration-thickness:1px}

h1,h2,h3,h4{font-family:var(--serif);font-weight:600;font-variation-settings:"opsz" 96;margin:0;line-height:1.04;letter-spacing:-.022em}
h1{font-size:clamp(2.75rem,6vw,5rem)}
h2{font-size:clamp(2rem,3.6vw,3.1rem)}
h3{font-size:1.5rem;line-height:1.2;letter-spacing:-.015em}
p{margin:0 0 1.1em}
p:last-child{margin-bottom:0}

.wrap{max-width:1240px;margin:0 auto;padding:0 var(--pad)}
.narrow{max-width:760px}
.lede{font-size:clamp(1.18rem,1.6vw,1.4rem);line-height:1.55;color:var(--ink-2);max-width:56ch}
.muted{color:var(--ink-2)}
.small{font-size:1rem}
.center{text-align:center}
.center .lede{margin-left:auto;margin-right:auto}

/* eyebrow / section numbering */
.eyebrow{
  display:flex;align-items:center;gap:12px;
  font:600 .78rem/1 var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--accent);
  margin:0 0 20px;
}
.eyebrow::before{content:"";width:28px;height:1px;background:var(--accent);opacity:.5}
.num{font-family:var(--serif);font-size:.95rem;color:var(--ink-3);letter-spacing:0}

/* header */
header.site{border-bottom:1px solid var(--rule);background:rgba(244,243,236,.92);backdrop-filter:saturate(1.1) blur(8px);position:sticky;top:0;z-index:30}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;gap:28px;min-height:84px}
.brand{display:flex;align-items:center;gap:13px;text-decoration:none;color:var(--ink)}
.brand svg{width:40px;height:40px;flex:none}
.brand b{display:block;font:600 1.3rem/1 var(--serif);letter-spacing:-.02em}
.brand-text>span{display:block;font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-3);margin-top:5px}
nav.main{display:flex;gap:30px;align-items:center}
nav.main a{text-decoration:none;font-size:1rem;font-weight:500;color:var(--ink-2);padding:4px 0;border-bottom:1px solid transparent;transition:color .18s,border-color .18s}
nav.main a:hover{color:var(--ink)}
nav.main a.on{color:var(--ink);border-bottom-color:var(--accent)}
.menu-btn{display:none;background:none;border:1px solid var(--rule-strong);border-radius:2px;padding:9px 14px;font:500 .9rem var(--sans);color:var(--ink);cursor:pointer}

/* buttons: squared, quiet, no shadows */
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 26px;border-radius:2px;font:600 .95rem var(--sans);letter-spacing:.01em;text-decoration:none;border:1px solid var(--deep);background:var(--deep);color:var(--paper);transition:background .18s,border-color .18s,color .18s;cursor:pointer}
.btn:hover{background:var(--deep-2);border-color:var(--deep-2)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--rule-strong)}
.btn.ghost:hover{border-color:var(--ink);background:transparent}
.btns{display:flex;gap:14px;flex-wrap:wrap;margin-top:34px}
.arrow{display:inline-block;font-weight:600;text-decoration:none;border-bottom:1px solid var(--rule-strong);padding-bottom:3px;transition:border-color .18s}
.arrow:hover{border-color:var(--accent)}
.arrow span{display:inline-block;transition:transform .18s}
.arrow:hover span{transform:translateX(4px)}

/* sections */
section{padding:clamp(64px,8vw,120px) 0}
section.paper-2{background:var(--paper-2)}
section.deep{background:var(--deep);color:#D6E0D6}
section.deep h1,section.deep h2,section.deep h3{color:var(--paper)}
section.deep .lede{color:#B2C3B6}
section.deep .eyebrow{color:var(--brass)}
section.deep .eyebrow::before{background:var(--brass)}
.section-head{display:grid;grid-template-columns:1.1fr 1fr;gap:48px;align-items:end;margin-bottom:56px}
.section-head p{margin:0;color:var(--ink-2);font-size:1.12rem;line-height:1.55}
hr.rule{border:0;border-top:1px solid var(--rule);margin:0}

/* photography: treated as one set */
.ph{margin:0;overflow:hidden;background:var(--paper-2);position:relative}
.ph img{width:100%;height:100%;object-fit:cover;filter:saturate(.93) contrast(1.03) brightness(1.01);transition:transform .9s cubic-bezier(.2,.7,.3,1)}
.ph::after{content:"";position:absolute;inset:0;background:#133227;opacity:.055;mix-blend-mode:multiply;pointer-events:none}
a:hover .ph img,.cat:hover .ph img{transform:scale(1.035)}
.caption{font:italic 400 1.08rem/1.45 var(--serif);color:var(--ink-3);margin:16px 0 0;max-width:none}

/* hero: text column + image bleeding off the right edge */
.hero{padding:clamp(48px,6vw,96px) 0 clamp(56px,7vw,110px);overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(0,1fr);gap:clamp(32px,5vw,80px);align-items:center}
.hero h1{margin-bottom:26px}
.hero .lede{max-width:46ch}
.hero-ph{aspect-ratio:5/6;margin-right:calc(-1 * var(--pad))}
.hero-meta{display:flex;gap:28px;flex-wrap:wrap;margin-top:44px;padding-top:24px;border-top:1px solid var(--rule)}
.hero-meta div{min-width:130px}
.hero-meta b{display:block;font:600 1.14rem/1.3 var(--serif);letter-spacing:-.01em}
.hero-meta span{font-size:.95rem;color:var(--ink-3)}

/* page hero */
.page-hero{padding:clamp(56px,7vw,104px) 0 clamp(40px,4vw,64px)}
.page-hero .wrap{display:grid;grid-template-columns:1.15fr 1fr;gap:48px;align-items:end}
.page-hero h1{margin-bottom:0}
.page-hero .lede{padding-bottom:8px}

/* category entries — editorial rows, not cards */
.cats{border-top:1px solid var(--rule)}
.cat{display:grid;grid-template-columns:62px minmax(0,1fr) minmax(0,.72fr);gap:clamp(20px,3vw,44px);align-items:center;padding:clamp(22px,2.4vw,30px) 0;border-bottom:1px solid var(--rule)}
.cat .idx{font-family:var(--serif);font-size:1.6rem;color:var(--ink-3);line-height:1;align-self:start;padding-top:4px}
.cat h3{font-size:1.72rem;margin-bottom:12px}
.cat .species{display:inline-block;font:600 .74rem/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--accent);margin-bottom:12px}
.cat p{color:var(--ink-2);font-size:1.06rem;line-height:1.55;margin-bottom:0}
.cat .ph{aspect-ratio:3/2}
.cat .note{color:var(--ink-2);font-size:1.02rem;line-height:1.55;margin-top:12px}
.cat .guard{font-size:1rem;color:var(--ink-3);margin-top:12px;font-style:italic}

/* two-column prose + aside */
.split{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(36px,6vw,88px);align-items:start}
.aside{border-top:2px solid var(--ink);padding-top:22px}
.aside h3{font-size:1.5rem;margin-bottom:18px}
.list{list-style:none;margin:0;padding:0}
.list li{padding:15px 0;font-size:1.04rem;border-bottom:1px solid var(--rule);color:var(--ink-2);display:flex;gap:14px}
.list li:last-child{border-bottom:0}
.list li::before{content:"";flex:none;width:6px;height:6px;margin-top:9px;background:var(--accent);border-radius:50%}
section.deep .list li{border-color:rgba(255,255,255,.13);color:#B2C3B6}

/* definition rows (channels, formats, principles) */
.defs{border-top:1px solid var(--rule)}
.def{display:grid;grid-template-columns:minmax(140px,.4fr) 1fr;gap:clamp(20px,3vw,48px);padding:22px 0;border-bottom:1px solid var(--rule)}
.def b{font:600 1.3rem/1.25 var(--serif);letter-spacing:-.01em}
.def p{margin:0;color:var(--ink-2);font-size:1.04rem;line-height:1.55}
section.deep .defs,section.deep .def{border-color:rgba(255,255,255,.15)}
section.deep .def p{color:#B2C3B6}

/* numbered principles */
.principles{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1px solid var(--rule)}
.principle{padding:32px clamp(20px,3vw,44px) 34px 0;border-bottom:1px solid var(--rule)}
.principle:nth-child(even){padding-left:clamp(20px,3vw,44px);border-left:1px solid var(--rule)}
.principle .n{font:600 .8rem/1 var(--sans);letter-spacing:.18em;color:var(--ink-3)}
.principle h3{font-size:1.58rem;margin:16px 0 12px}
.principle p{color:var(--ink-2);font-size:1.05rem;line-height:1.56;margin:0}

/* full-bleed image band */
.band{padding:0}
.band .ph{aspect-ratio:21/9}
.band .wrap{padding-top:0;padding-bottom:0}

/* jobs */
.jobs{width:100%;border-collapse:collapse;border-top:1px solid var(--rule)}
.jobs th{text-align:left;font:600 .7rem/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);padding:0 0 16px}
.jobs td{padding:24px 24px 24px 0;border-bottom:1px solid var(--rule);vertical-align:top}
.jobs td:last-child{padding-right:0;white-space:nowrap;color:var(--ink-2);font-size:.95rem}
.jobs td b{display:block;font:600 1.28rem/1.25 var(--serif);letter-spacing:-.01em;margin-bottom:6px}
.jobs td span{color:var(--ink-2);font-size:1.03rem}

/* contact */
.contact-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--rule)}
.ccard{padding:30px clamp(20px,2.5vw,36px) 34px 0;border-bottom:1px solid var(--rule)}
.ccard:not(:nth-child(3n+1)){padding-left:clamp(20px,2.5vw,36px);border-left:1px solid var(--rule)}
.ccard h3{margin-bottom:10px}
.ccard p{color:var(--ink-2);font-size:1.04rem;margin:0 0 8px}
.ccard a{font-weight:500}
.addr{font-style:normal;color:var(--ink-2);line-height:1.75}
form.contact{display:grid;gap:20px;margin-top:36px}
form.contact label{font:500 .9rem/1 var(--sans);display:grid;gap:9px;color:var(--ink-2)}
form.contact input,form.contact select,form.contact textarea{font:400 1rem var(--sans);padding:14px 16px;border:1px solid var(--rule-strong);border-radius:2px;background:transparent;color:var(--ink)}
form.contact input:focus,form.contact select:focus,form.contact textarea:focus{outline:2px solid var(--deep);outline-offset:-1px;border-color:var(--deep)}
form.contact textarea{min-height:150px;resize:vertical}
form.contact .row{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.prose{max-width:720px}
.prose h2{font-size:1.72rem;margin:40px 0 12px}
.prose p{color:var(--ink-2)}

/* footer */
footer.site{background:var(--deep);color:#9EB0A5;padding:clamp(56px,7vw,92px) 0 32px;font-size:.95rem}
footer.site a{color:#C2CFC6;text-decoration:none;display:block;padding:5px 0}
footer.site a:hover{color:var(--paper)}
footer.site .cols{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:40px;padding-bottom:48px;border-bottom:1px solid rgba(255,255,255,.14)}
footer.site h4{font:600 .72rem/1 var(--sans);letter-spacing:.2em;text-transform:uppercase;color:#7E8F84;margin:0 0 14px}
footer.site .fbrand{display:flex;gap:13px;align-items:center;color:var(--paper);margin-bottom:16px}
footer.site .fbrand svg{width:40px;height:40px}
footer.site .fbrand b{font:600 1.3rem var(--serif);letter-spacing:-.02em}
.fnote{color:#8B9C90;max-width:34ch;margin:0}
footer.site .legal{padding-top:24px;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;font-size:.9rem;color:#7E8F84}
footer.site .legal a{display:inline;margin-left:20px}

/* responsive */
@media (max-width:980px){
  .hero .wrap,.page-hero .wrap,.split,.section-head{grid-template-columns:1fr;gap:36px}
  .hero-ph{aspect-ratio:4/3;margin-right:calc(-1 * var(--pad));margin-left:calc(-1 * var(--pad))}
  .page-hero .wrap{align-items:start}
  .cat{grid-template-columns:48px 1fr;gap:22px}
  .cat .ph{grid-column:1/-1;aspect-ratio:16/9;margin-top:6px}
  .principles,.contact-grid{grid-template-columns:1fr}
  .principle,.ccard{padding-left:0!important;border-left:0!important}
  .contact-grid .ccard{border-left:0}
}
@media (max-width:620px){
  body{font-size:16.5px}
  .def{grid-template-columns:1fr;gap:6px}
  .jobs td:last-child{display:none}
  form.contact .row{grid-template-columns:1fr}
  footer.site .cols{grid-template-columns:1fr;gap:28px}
  .hero-meta{gap:20px}
}